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Platform Budget Optimization

An algorithm based on your data, not just what the ad platforms see.

Link your ad accounts, and Google Analytics account, and allow our algorithm to do the rest.​

 Automated Budget Allocation

 Unified Dashboard

 Real-Time Performance Updates

Maximize Your Marketing Budget Efficiency

Properly allocating spend across a number of ad platforms can be a tedious, manual process that leaves you second guessing your decisions, and constantly tinkering with budgets. 

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Exactrics' Platform Budget Optimization enable you to customize your strategy based on your business' goals & let our Platform Budget Optimization do the rest.

Your Marketing, Transformed: Key Solutions

Leverage Advanced Analytics for Optimal Performance

Budget Smarter, Not Harder

Automatically allocate spend towards top performers, regardless of campaign, or channel based on your goals.

Budget Smarter, Not Harder
From Data Chaos to Clarity

From Data Chaos to Clarity

Unify your analytics in one dashboard, and turn insight into action.

Data Made Digestible

Easily interpret complex data with intuitive insights.

Data Made Digestible
Reclaim Your Time

Reclaim Your Time

Simplify campaign management with time-saving automation.

Grow Without Limits

Effortlessly scale your campaigns with our flexible tools.

Grow Without Limits

Tools that improve your bottom line, while making your life easier.

Marketing Tools

Unified Analytics Dashboard

  • Consolidate data from multiple platforms into one comprehensive view.

  • Simplify your decision-making with real-time metrics at your fingertips.

Campaign Efficiency Analysis

  • Receive detailed performance breakdowns for campaigns, ad sets, and individual ads.

  • Make data-driven adjustments to maximize ROI and reduce wasted spend.

Automated Budget Allocation

  • Intelligent AI algorithms automatically adjust daily ad spend based on performance.

  • Shift budgets from underperforming campaigns to top-performers without manual hassle.

Advanced Projections

  • Get future predictions for critical metrics like Spend, Revenue, and ROAS.

  • Plan your strategy and budget with confidence, backed by data-driven insights.

FAQs

  • How secure is my data with Exactrics?
    At Exactrics, we prioritize the security and privacy of your data above all else. We understand the value of your marketing data and the trust you place in us to protect it. Here’s how we ensure the highest level of data security: Encryption: All data transmitted to and from Exactrics is encrypted using industry-standard protocols. We employ SSL/TLS encryption to secure data in transit, ensuring that your sensitive information is always protected. Data Storage and Management: We adhere to best practices in data storage and management, utilizing secure, reputable cloud services with robust physical and digital security measures. Access to data is tightly controlled and monitored. Compliance: Exactrics is committed to complying with relevant data protection regulations, including GDPR, to ensure that our users' data rights are fully respected and protected. Regular Security Audits: Our systems undergo regular security audits and vulnerability assessments to identify and address potential risks. This proactive approach helps us stay ahead of emerging threats. User Access Control: Users have control over their data with customizable access levels and permissions within their organization. This ensures that sensitive data is only accessible to authorized personnel. We take these steps to ensure that your marketing data is not only powerful in your hands but also protected with the utmost care. With Exactrics, you can focus on unlocking the full potential of your marketing campaigns, confident in the knowledge that your data is secure.
  • What makes Exactrics different from other marketing tools?
    Exactrics stands out in the crowded digital marketing landscape through its innovative integration of data consolidation, advanced projections, and automated budget allocation across all major advertising platforms. Unlike traditional tools that offer isolated solutions, Exactrics provides a holistic view of your marketing efforts, enabling you to make informed decisions based on comprehensive insights. Our platform is designed to not only simplify the complexity of digital marketing but also to optimize every dollar of your spend, ensuring maximum ROI. With Exactrics, you gain access to predictive analytics that forecast future spend and revenue, allowing for proactive strategy adjustments. Furthermore, our user-centric approach ensures that you have access to expert support, guiding you through every step of your marketing journey. This combination of cutting-edge technology, user-friendly design, and dedicated customer care makes Exactrics an unparalleled ally in achieving your marketing goals.
  • How does Exactrics ensure the accuracy of its advanced projections?
    Exactrics ensures the accuracy of its advanced projections through a combination of sophisticated data analytics, continuous learning algorithms, and real-time market insights. Our platform aggregates vast amounts of historical and current data across all integrated marketing channels, applying advanced statistical models to identify patterns, trends, and potential outcomes. These models are continuously refined based on new data, market shifts, and user feedback to improve precision over time. Additionally, Exactrics leverages machine learning algorithms that adapt to your specific marketing strategies and results, enhancing the predictive accuracy for daily and weekly spend, as well as revenue forecasts. By integrating real-time market insights, Exactrics' projections stay relevant and highly accurate, enabling marketers to strategize with confidence and make informed decisions that drive success.
  • Can I integrate Exactrics with my existing marketing platforms?
    Yes, Exactrics is designed for seamless integration with a wide range of existing marketing platforms, including major advertising channels such as Facebook, Instagram, Google, and LinkedIn, as well as analytics tools like Google Analytics and Adobe Analytics. Our goal is to consolidate your marketing data into one intuitive dashboard, providing a comprehensive view of your campaigns across different platforms. This integration process is straightforward, guided by step-by-step instructions within Exactrics, and supported by our expert team to ensure a smooth setup. By integrating Exactrics with your current marketing tools, you gain unparalleled insights and the ability to manage and optimize your campaigns from a single, unified platform, enhancing efficiency and effectiveness in your marketing efforts.
  • How does the automated budget allocation work?
    Exactrics' automated budget allocation feature dynamically directs your marketing spend towards the tactics and channels driving the most efficient results, such as the lowest Cost-Per-Lead or highest conversions, across all integrated advertising platforms. This process begins with Exactrics analyzing your marketing data in real-time, identifying which campaigns, ad sets, or ads are performing best according to the goals you've set. The system then automatically reallocates your budget, increasing funding for high-performing strategies and reducing it for those that are less effective. This reallocation is based on sophisticated algorithms that consider historical performance data, current market trends, and your specific marketing objectives. The goal is to ensure that every dollar of your marketing budget is invested in areas that yield the best returns. This intelligent budget management is designed to operate continuously, adjusting to new data and insights to maintain optimal spend efficiency. It reduces the need for manual intervention, saving time and allowing marketers to focus on strategy and creative development. With Exactrics, you're not just spending smarter; you're also investing in continuous improvement and growth.
  • What kind of support can I expect as an Exactrics user?
    As an Exactrics user, you can expect comprehensive, personalized support dedicated to ensuring your success. Our support team comprises industry experts who are not only adept at resolving technical issues but also equipped to provide strategic insights that can enhance your marketing efforts. Here's what our support includes: Responsive Assistance: Whether you have a technical question, need help navigating the platform, or seek advice on optimizing your campaigns, our team is ready to assist via email, phone, or live chat. Onboarding and Training: To get you up to speed with all of Exactrics' features and capabilities, we offer detailed onboarding sessions and training resources, including user guides, video tutorials, and webinars. Strategic Consultation: Beyond troubleshooting, our team offers consultations to help you leverage Exactrics to its fullest potential, aligning our tools with your marketing goals for maximum impact. Community Access: Join a vibrant community of Exactrics users where you can share insights, ask questions, and learn from the experiences of your peers. Our goal is to provide you with not just a platform, but a partnership that contributes to your marketing success. With Exactrics, you're never alone; you have a team of experts backing your every move on the platform.
  • Can Exactrics help me with cross-platform advertising strategies?
    Absolutely. Exactrics is designed to excel in managing and optimizing cross-platform advertising strategies. By consolidating data from all major digital advertising platforms—including Facebook, Instagram, Google Ads, LinkedIn, and more—into one comprehensive dashboard, Exactrics provides a unified view of your marketing efforts across the digital landscape. Here's how Exactrics enhances your cross-platform advertising: Unified Analytics: Get aggregated insights and performance metrics from all your advertising channels in one place. This holistic view enables you to compare performance across platforms, identify synergies, and allocate resources more effectively. Strategic Optimization: Leverage Exactrics' advanced analytics and automated budget allocation to dynamically shift spending to the most effective platforms and campaigns, based on real-time data. This ensures your budget is always invested in avenues that yield the best returns, regardless of the platform. Cohesive Campaign Management: Plan, execute, and monitor campaigns across multiple channels from a single interface. This not only saves time but also ensures consistency in your messaging and branding across the digital spectrum. Data-Driven Decisions: Armed with cross-platform insights, Exactrics empowers you to make informed strategic decisions, tailoring your approach to capitalize on the unique strengths and audiences of each advertising platform. With Exactrics, navigating the complexities of cross-platform advertising becomes simpler, allowing you to craft more effective, cohesive strategies that drive superior results.
  • What types of businesses benefit most from using Exactrics?
    Exactrics is designed to cater to a wide range of businesses, from startups and small businesses to large enterprises and marketing agencies. Our platform is versatile enough to provide significant value across various industries, including e-commerce, B2B services, tech startups, healthcare, education, and more. Here’s how different types of businesses can benefit from Exactrics: Startups and Small Businesses: With a focus on cost-effective growth, startups and small businesses can leverage Exactrics to maximize their marketing ROI, ensuring every dollar spent drives meaningful results. Our automated budget allocation and comprehensive analytics make high-level marketing accessible to teams of any size. Medium to Large Enterprises: For larger organizations managing complex, multi-channel marketing strategies, Exactrics offers a scalable solution that simplifies data consolidation and provides deep insights across campaigns. This enables more strategic decision-making and efficiency at scale. Marketing Agencies: Agencies managing campaigns for multiple clients can benefit from Exactrics’ ability to streamline campaign management and reporting, offering a unified view of performance data that can be tailored to each client’s needs. Industry-Specific Needs: Businesses in industries with specific advertising requirements, such as e-commerce companies looking to track and optimize for online sales, or B2B services seeking lead generation, will find Exactrics’ customizable features particularly beneficial. In essence, any business aiming to optimize its digital marketing efforts, make data-driven decisions, and achieve scalable growth will find a powerful ally in Exactrics. Our platform's adaptability means it can deliver value regardless of your company's size, industry, or marketing goals.
  • Is there a learning curve to using Exactrics?
    While Exactrics is packed with powerful features, we've designed our platform with user-friendliness in mind to ensure a smooth learning curve. New users can quickly familiarize themselves with the intuitive interface through guided tutorials, comprehensive documentation, and responsive customer support. We also offer a range of learning resources, including webinars, video tutorials, and a knowledge base, to help users understand how to leverage all the capabilities of Exactrics effectively. Our commitment is to empower users, regardless of their technical expertise, to maximize their marketing efforts with minimal adjustment time. Whether you're a seasoned marketer or new to digital advertising, Exactrics is crafted to get you up and running with confidence and ease.
  • How do I get started with Exactrics, and are there any setup fees?
    Getting started with Exactrics is straightforward and designed to be as seamless as possible, ensuring you can quickly begin optimizing your marketing efforts. Here's how to get started: Visit our website: Navigate to the Exactrics sign-up page. Sign up: Fill in your details to create your Exactrics account. Onboarding: Once you sign up, you'll be guided through the onboarding process, which includes connecting your marketing accounts and setting up your dashboard. Our team is available to assist you through each step. Regarding setup fees: No Setup Fees: We believe in transparent pricing, which means no hidden costs or setup fees. Your subscription starts as soon as you sign up, and you'll only be charged based on the plan you select, aligned with your marketing spend. After signing up: Training Resources: Access a wealth of resources, including tutorials, webinars, and documentation, to help you get the most out of Exactrics. Dedicated Support: Our expert support team is ready to assist you with any questions or help you may need as you start your journey with Exactrics. Start transforming your digital marketing today with Exactrics. Sign up and immediately gain the insights and tools you need to elevate your marketing strategy.
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